Wondering what the Stroop effect is?

You've come to the right place! The Stroop effect is best experienced first, then explained later.

To experience the Stroop effect, you'll be asked 3 sets of questions. (They're short! You'll be done in less than 10 minutes.) Each question has only 2 choices: UP and DOWN. You can answer by pressing the corresponding button on the screen or using the up and down arrow keys on your keyboard. Ready? Let's go!